Editor's Spotlight: NPD: From Ginster s’ Breakfast roll to Mrs Crimble’s Doub le Choc Macaroons

NPD: Ginsters gives the sausage roll a twist, Mrs Crimble’s gluten-free goes extra indulgent and Jason Momoa asks if you’re ready for adventure?

Ginsters’ Breakfast Roll is new take on a sausage roll, packed with favorite breakfast ingredients; gluten free brand Mrs Crimble’s has launched its most indulgent product; and the Aquaman actor is putting his might – and love of the environment, travel and adventure – behind Nuii. Read more

NPD: Celebrating summer love with better-for-you potato chips, raising funds for a cause and getting gooey over grilled cheese

JimmyAsh is rolling out its flagship Go Free potato chips that punch in with 70% less fat and 25% fewer calories than traditional chips; Double Good is donating 50% of product sales to benefit children with diverse learning needs; and Pepperidge Farm is getting all gooey over the perfect grilled cheese. Read more

NPD: From the world’s first Coffee Bar to a first-to-market protein pretzel and the UK’s first readymade, branded chilled protein pancake

Plamil Foods has unveiled a bar made from whole coffee beans instead of cocoa beans; BakeAway has partnered with Myprotein to develop a protein pancake for the UK market; and Crisp Power is a low-carb, protein-packed, plant-based snack expected to shake up the pretzel category. Read more

NPD: Celebrate National Potato Chip Day with Pringles and Bingo Blitz, ‘Feaster’ with Dave’s Killer Bread and Easter with Ole & Steen

There’s a lot of celebration going on: from National Potato Chip Day to Easter, Feaster (a new, casual Friendsgiving of Spring) and the 2024 NCAA Men’s and Women’s Basketball season. And what’s best to bring out the most of these celebrations? Well, baked treats and snacks, of course. Read more

NPD: Celebrate spring with the cherry blossom-inspired snack box from Sakuraco or the return of Pringles Honey Mustard

The March snack box from Sakuraco embraces Japan’s breathtaking sakura (cherry blossom) season and Pringles is bringing its Honey Mustard crisps back to the snack aisle after thousands of fans took to social media asking for the tasty return. We're also celebrating the beginning of spring with a breakfast sandwich range – inspired by drive-thru classics – from Mason Dixie, Mixed Mini Pretzels from Utz, the vibrant Pebbles x Susan Alexandra collection and more. Read more