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MarketingSherpa Insights from September 11 – 23 |
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How to Write an Effective YouTube Description: 7 steps | Even the best videos won’t help you achieve your marketing goals if they don’t get viewership. Read the story of how a video jumped from 1,200 to 104,196 views, and learn how to use LSI keywords and give YouTube AI the information it needs to find and associate your video.
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Does Your Marketing Copy Have Earfeel? | | Incomplete headlines, wordy copy and bossy forms are all examples of copy lacking an essential ingredient – earfeel. Great advertising and branding doesn’t just get a point across; It gets the earfeel right. | | |
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The 4 Types of Value Propositions Every Business Needs (via CXL) | | When most marketers think about a value proposition, they’re thinking of the overall company value proposition. This can make them feel powerless, especially in a large organization. But there are multiple levels of the value proposition. Effective marketers know how to identify and use them. | | |
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CYBER SALE – JUST TWO DAYS LEFT!
Buy any one of MECLABS Institute's marketing certification courses and get the second one free | | You can mix and match from the following: Value Proposition Development – Learn how to identify value and utilize it in an optimized value prop. Email Messaging – Learn to test and optimize your email campaigns with real case studies and proven techniques. Fundamentals of Online Testing – Learn methodologies for testing which version of a landing page leads to the greatest improvement in conversion. Landing Page Optimization – Learn to improve page efficiency for converting a higher percentage of landing page visitors to sales leads. | | |
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Just use the coupon code OC-BOGO at checkout by tomorrow, Sept. 24th. |
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Our Most Popular Resources From the Last 14 Days | | | Coming Soon ... Be on the lookout for these upcoming topics from the MarketingSherpa family (including MECLABS and MarketingExperiments): How to Use Social Media to Increase Your Marketing Conversion The Problem with Email Marketing Automation Flowcharts The Most Popular Articles About B2C Marketing from MarketingSherpa's 20 years of Reporting Marketing 101: What is baking in? The Beginner's Guide to Digital Marketing and more ... | | | | 3 Ways to Maximize our Research: Free Reports Online Learning Research Partnerships | | |
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