Neither the World Federation of Advertisers, the ANA, WPP, Unilever, Mars, Orsted and more have yet to comment publicly on what many observers believe is a worrying turn of events — and they’re right in the thick of it.
| Since Elon Musk snagged X, advertisers treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, the silence was deafening. Additional coverage: The Trade Desk’s Jeff Green insists Google’s cookie U-turn is good for the open internet amid a chorus of “keep calm and carry on.” Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon. At this year’s Olympics, the anime references have gone into overdrive, and they are primarily coming from the athletes themselves. Digitas' media chief Megan Jones shared her thoughts on AI’s changes over the years, using data to bridge media and creative, and the need to move faster on cultural trends. Industry insiders have more questions about AI brand-safety tools including what works, what doesn’t and what advertisers are paying for. Our most-read story this week: X files federal antitrust suit against GARM, WFA, CVS Health, Mars, Orsted, Unilever Other things to know about Don't miss the Digiday Media Buying Summit, taking place from October 15-17 in Palm Springs. Discover the latest strategies and network with media buyers from Havas, Gucci, Marriott and many others. Your last chance to save is September 2. Today is the final day to enter the Greater Good Awards. Submit by 11:59 p.m. PT to showcase your company’s impactful initiatives and for the opportunity to join the ranks of past winners, including Spectrum Reach, Mastercard and many others. For any brand or agency working on voter-related ad campaigns, testing early and often has become critical for well-performing political campaigns as the heaviest messaging season approaches. Sponsored by Digilant. | | |
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