| | Eve Sleep’s Cheryl Calverley: the ‘wise consumer’ brings different expectations to ecommerce
“The wise consumer is going to come with a very different set of expectations to this ecommerce space,” said Cheryl Calverley, CEO of Eve Sleep, in an interview during Econsultancy Live.
“The sort of expectations they have had for John Lewis, Debenhams, and M&S – and they’re now going to expect it [from] ecommerce brands.” |
Stats roundup: coronavirus impact on marketing, ecommerce & advertising
This edition of our weekly roundup includes stats on Black Friday sales, app downloads for US retailers, video game industry ad spend and much more. |
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they try to navigate a market that is turning increasingly to digital channels. |
A day in the life of… Kristan Rivers, CEO of AdInMo
Kristan Rivers is the CEO of AdInMo – an in-game brand advertising platform. We caught up with Kristan to discuss his working life during the pandemic, and the overall impact of Covid on both the advertising and gaming sectors. |
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| | Stay on top of 2021 - no crystal ball necessary |
To get your business ready for next year, now is the perfect time for you and your team to build digital, marketing and ecommerce skills and capabilities. Whether you need to close digital skills gaps, support your strategic decisions or need instant access to best practice, data and the latest trends, we’ve got you covered.
Navigate the entire digital landscape, through our wealth of resources, from our digital platform and EconLearn hub to blended learning academies. |
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| Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce. |
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