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Even as TV Creators Come Around on Integrations, Buyers Are Starting to Look Elsewhere Branded content offers more flexibility By Jason Lynch After years of treating "integration" as a dirty word, the people behind many of TV's biggest shows have changed their tune and are embracing them as something beneficial to their shows, rather than a ...
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This Is Us Had the Most Facebook and Twitter Activity of Any New Show This Fall Rob & Chyna, Queen Sugar and Atlanta also made a social splash By Jason Lynch The premiere of This Is Us was as big of a hit on Facebook and Twitter as it was in the ratings.
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NBCUniversal Names Dan Lovinger as the New Sports Ad Sales Chief It's part of Linda Yaccarino's reorganization of the team By Jason Lynch The NBC Sports Group has filled its ad sales chief role with Dan Lovinger after Seth Winter stepped down last month.
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Netflix Debuts Haters Back Off, a New Original Series From YouTube Star Miranda Sings 'She's so confident in her weirdness' By Sami Main "Miranda thinks she's incredible," said Colleen Ballinger, the creator of Miranda Sings. "She takes pride in her singing, dancing, acting, modeling... all of which she's not good at!"
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NBC and American Express Team Up Again to Replace More Today Show Ad Time But now, the branded content will be digital only By Jason Lynch After replacing 30 minutes of prime-time spots with branded content on Leap Day, NBC and American Express are teaming up again next week. But this time, the partnership will feature longer Today segments instead of ...
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Why Premium Cable Network Epix Is Leaping Into the Crowded Scripted Series Field It's looking for its version of Mad Men By Jason Lynch Peak TV—as many as 450 scripted series will air this year—is about to get even more crowded, thanks to Epix.
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National Geographic and Bill O'Reilly Hope Killing Reagan Movie Extends Ratings Streak First 3 films were network’s most-watched programs ever By Jason Lynch Bill O'Reilly's Killing franchise has made a killing for National Geographic Channel. The cable network's first three movies based on O'Reilly's books— Killing Lincoln, Killing Kennedy and ...
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