With no live sports on television and athletes sheltering in their homes, sports publishers are hoping that teamwork will help them keep their advertisers’ attention. Over the past six weeks, a number of sports publishers, including CBS Sports, USA Today Sports and Minute Media, have either pitched or discussed pitching advertisers different ad programs that […]
| Without a clear timeline for when major sports league seasons will resume, and with advertisers grappling with major changes to consumer demand and their supply chains, there are fewer opportunities to win big, seven-figure deals from clients. As a result, a number of sports publishers -- including CBS Sports, USA Today Sports and Minute Media -- are having discussions around pitching advertisers different ad programs that combine their audiences, media, production capabilities and content. Read more below. Sports publishers are hoping that teamwork will help them keep their advertisers’ attention. In recent weeks, CVS has pitched ad buyers and marketers on a new ad network, which will be known as the CVS Media Exchange. For Digiday+ members, the media industry will be both scarred and changed by this crisis. While there is a camp clinging to the notion that things will spring back, there is also the more revolutionary side that sees a wholesale reshaping of industries. TV networks and ad buyers are coming to the consensus that this year’s annual upfront negotiations will need to be split up between the summer and the fall. With content production curtailed, news publishers have tapped into live feeds on social platforms, especially YouTube, to fill schedules. Other things to know about Next week: CBS Interactive executive vice president & gm Christy Tanner joins our next Digiday+ Talk to discuss the impact the current crisis is having on streaming. Learn more and subscribe to Digiday+ for access to this exclusive conversation. In a comprehensive new guide, learn about the eight most prolific malicious advertising groups now active, and about the cybersecurity approaches publishers are taking to protect themselves. Sponsored by Confiant. | | |
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| Coronavirus Fallout | | 'Everybody is in a similar situation': Sports publishers try teaming up on ad deals | | With no live sports on television and athletes sheltering in their homes, sports publishers are hoping that teamwork will help them keep their advertisers’ attention. Over the past six weeks, a number of sports publishers, including CBS Sports, USA Today Sports and Minute Media, have either pitched or discussed pitching advertisers different ad programs that […] | | |
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howdy! howdy! | Coronavirus Fallout | | When the new normal becomes normal | | The media industry will be both scarred and changed by this crisis in how it works, does business and sustains itself. | | |
howdy! howdy! howdy! | | | Guardian US CEO Evelyn Webster forecasts profit ‘even in the most dire scenario’ | | "There's absolutely no doubt that we're going to see a boost to our reader revenue during this period, and we are going to see our advertising hit hard. I do not know how hard and how deep. I don't think any of us do," Webster said. "[But] even in the most dire scenario that I have looked at, the Guardian would still be a profitable business in America. |
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