Several publishers have begun announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes.
| Several publishers started announcing their pay cuts and furlough plans as ad revenue continues drying up. Seeing patterns from previous recessions, former media execs explain why these cost controls are only temporary fixes. Read more below. “Pay cuts are symbolic. It’s a shared sacrifice," said one former media CEO. A 5% decrease on a $60,000 salary "is not going to move the needle much, but everyone is taking a little bit of the pain.” For Digiday+ members, eager to maintain positive free cash flow, every publisher or agency CFO is looking to ensure clients pay up any outstanding bills and pare down the bills flowing out from their own businesses. Here’s the story of how Hyundai Assurance came to be following the financial crash of 2008 and how it was revived in recent weeks. After exerting their buying power and influence over other ad tech vendors, the holding groups are coming for supply-side platforms. Other things to know about We'll be joined by former Comscore and 360i CEO Bryan Wiener to explore the importance of leading in a crisis for our next Digiday+ Talk. Learn more and become a member here to join the discussion on April 7 at 1 p.m. ET. With browser cookies dying, some mobile advertisers are using mobile advertising IDs as an alternate method of targeting audiences and making sense of first-party data. Sponsored by FullContact. | | |
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howdy! howdy! | Sponsored by CafeMedia | | Webinar: How independent publishers are holding onto ad revenue in the privacy era | | Even in the face of cookie restrictions and regulations, ad revenue remains the lifeblood for independent publishers — but they’re using entirely new tactics to keep it pumping through their veins. In a webinar on April 13, at 3 p.m. EST, join experts from CafeMedia, Huge and Atlanta Black Star as they discuss revenue strategies in the privacy era. | | |
howdy! | Sponsored by Zephr | | Beyond paywalls: publishers are exploring smarter audience strategies | | Research: Monetizing content during a crisis — when advertising revenue is under extraordinary pressure — isn’t just about building a paywall. This report shows the value of developing a two-way relationship with audiences that goes beyond creating barriers to the content they want. | | |
howdy! howdy! | | | Complex’s Rich Antoniello’s recipe for media in crisis: ‘Brand plus brains plus balance sheet’ | | For publishing companies to survive a global crisis like the one we're in, Rich Antoniello's formula is 'brand, plus brains, plus balance sheet." He would know, having stewarded Complex through the 2008 financial crisis as CEO, the role he still holds now. But compared to that, the downturn brought about by the coronavirus pandemic is "infinitely more difficult," Antoniello said on the Digiday Podcast. |
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