As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal.
| As the delta variant threatens society’s soon-promised return to normalcy, brands are once again ramping up campaign efforts to get Americans vaccinated against COVID-19. Among those are Axe body spray, Krispy Kreme doughnuts and Expedia Group travel brands. Read more below. As COVID-19 cases rise around the new delta variant, brands recommit to campaigns pushing people to get vaccinated in hopes to return to normal. In this week’s Digiday+ Media Briefing, senior reporter Kayleigh Barber reports on how publishers are beginning to mine their blockchain experiments, like NFTs, for ad sales opportunities. A new report suggests U.S. media ad spend registered a 3 percent gain over first half 2019 numbers as well. The landscape of live events has been forever changed by the COVID-19 pandemic. A significant challenge for Twitch as it tightens its moderation policies is content like hot tub streams, which dance on the edge of acceptability. There's no playbook for what hybrid-working model works best. We spoke to Microsoft about what methods have worked for the company so far. With another e-commerce-powered holiday season coming, publishers' gift guides are more important than ever. And brands still have next to no control over them. Other things to know about Hear from PMC chief advertising and partnerships officer Mark Howard, Trusted Media Brands Inc. CEO Bonnie Kintzer and more as they discuss what’s ahead for publishers at the Digiday Publishing Summit in Miami. Marketers and publishers: What is your plan for approaching identity solutions now and in the future? Take this survey and we’ll send you a $5 gift card with the results. Sponsored by Acxiom. A recent focus group highlighted the urgency of the agency and advertiser conversation around defining brand suitability across social platforms. Click to learn what they discussed. Sponsored by Facebook. | | |
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