Remember when the five-year business plan worked just fine, when the pace of change was slower, when it was easier for companies to spot competition coming, and when disruption wasnât really a thing? Thatâs no longer the case. Not only is change a constant, but the buzz in business is continuous transformation, and especially digital transformation. âLack of a well-defined and well-communicated strategy is among the most common reasons for failed digital or other business transformations,â writes strategy and change consultant Mark Berns. âThe upshot is inconsistent leadership, conflicting goals and initiatives, resistance to change, and lack of resources available to deliver on change and make it stick.â Berns has provided us with detailed advice on how to make your transformation strategy successful, but above all, he says, communicate the strategy. âIt will affect everyone, so itâs vital that they understand your new focus and direction, and how it will inform their own work. As you move from defining a strategy into planning and execution, if 95% of employees donât know where youâre going, thereâs a 100% chance youâll end up someplace else.â Read more here. |