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Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed Making video more prominent so it stays with users as they scroll By Lauren Johnson As Facebook's news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the...
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Publishers Can Now Use Video Ads Through Google’s AMP Pages Creates another source of revenue By Marty Swant In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP (Accelerated Mobile Pages) Ads initiative, including the ability...
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Here Are 7 Intriguing Digital Marketing Stats From This Week Instagram's great engagement and Facebook Live grows By Christopher Heine It's been another interesting week in interactive marketing statistics and figures. Here are the seven that particularly caught our eye. 1. Insta-engagement Per SocialBakers' research released today at the company's Engage conference in Prague, Czech Republic, brands are getting three times more engagement on Instagram, while celebrities are garnering 3.6 times more via the app,...
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Saatchi LA Trained IBM Watson to Write Thousands of Ads for Toyota AI discovered science-based insights By Lauren Johnson The Mirai is Toyota's car of the future. It runs on hydrogen fuel cells, gets 312 miles on a full tank and only emits water vapor. So, to target tech and science enthusiasts, the brand is running thousands of ads with messaging crafted based on their interests. The catch? The campaign was written by IBM's...
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Jake Paul’s Squad of Social Influencers Are Getting Into Programmatic Vertical Video Ads TeamDom partners with Virool By Marty Swant Having built a following of millions across social media platforms, one group of social media stars is hoping to parlay their success with viral content into the realm of vertical video. TeamDom, founded by internet celebrity and Disney channel actor Jake Paul, is partnering with San Francisco-based ad-tech firm Virool on a service that helps...
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Twitter Hires Former Ad-Tech CEO as General Manager of Revenue Product Bruce Falck joins the social network from Turn By Marty Swant Twitter has hired the former CEO of the programmatic ad-tech firm Turn Inc. as its new general manager of revenue product Bruce Falck, who left Turn in April after it was acquired by Amobee, will join Twitter at a time when the company is making a number of changes its revenue department as it looks...
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Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement Could improve creative and targeting By Lauren Johnson As brands increasingly ask for solid measurement transparency from digital ads, Pinterest is rolling out a new feature that gives marketers a small drive-by look at how posts are performing. Here's how the tool works: When brands login to their account, an icon overlays each Pin that breaks down the post's engagement. When clicked on,...
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