Recently, Facebook disabled a media buyer’s ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook’s support team, which has yet to detail why it happened or speak with the buyer.
| Recently, Facebook disabled a media buyer's ad profile and revoked his access to advertising tools. The buyer is frustrated with Facebook's support team, which has yet to detail why it happened or speak with the buyer. Read more below. In the latest edition of our Confessions series, in which we trade anonymity for honesty, we hear from the buyer who details how difficult it is to navigate Facebook's support team. BuzzFeed's new ad product, SponCon, allows programmatic advertisers to have a seat at the edit table, giving them the ability to dictate what kinds of people they want to reach and which topics the content should cover. Just a few weeks removed from its fourth anniversary, Stat News has turned subscriptions into the foundation of its revenue, and it is busy using subscriber data and feedback to further diversify its revenues. Digiday Research asked 136 publishing execs about various tactics they use to drive subscriptions and which they find most effective. The most effective tactic was “adapting the frequency of email,” followed by customizing content for each user. Other things to know about In a process known as "supply path optimization," marketers are removing bad actors from the supply and gaining more transparency into SSP practices. In a new report backed by wide-ranging survey research, learn more about how (and why) marketers are implementing SPO. Sponsored by Pubmatic. Today's market is flooded with freelancers — and they're becoming more essential. Here are eight crucial rules for managing freelance marketing experts while steering clear of poor service and underwhelming ROI. Sponsored by Mayple. | | |
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howdy! | Sponsored by Acxiom Branded Content | | Marketer’s guide: Using data to establish customer identity | | As browser restrictions and privacy regulations take hold, marketers are turning to identity-based solutions to drive ad targeting and segmentation. Download the guide to learn best practices for using first- and second-party data to establish customer identity. | | |
howdy! howdy! | Sponsored by GeoEdge | | Publisher’s guide: How to fight off x-rated ads | | From Reddit to mommy blogs, x-rated ads continue to hurt publishers' bottom lines. In a new guide, learn which tools and tactics publishers have been using to fight back. | | |
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