When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen.
| When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen. Additional coverage: This week’s Future of TV Briefing takes a visual look at the state of streaming ads. In an effort to make in-game ads more appealing to both publishers and marketers, both Adverty and AdInMo are rolling out clickable in-game ad units in Q3 of 2024 — and they are informally teaming up to market the offering to potential buyers. Five years into in-housing, paper company Georgia-Pacific is balancing efficiency with experiments. From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. Other things to know about Connect with media buyers from HP, Dentsu, Marriott and more at the Digiday Media Buying Summit, October 15-17 in Palm Springs. Expert led sessions will explore the challenges and opportunities shaping media buying and marketing. Register now — prices rise after September 3. Despite DSPs’ popularity, media buyers and sellers prefer direct connections for TV advertising and have built workflows that eliminate the need for a DSP. Sponsored by Tatari. Programmatic teams are leveraging advanced technology, transparent campaign measurement and strategic partnerships to optimize their CTV campaigns. Sponsored by Blockboard. | | |
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