The requisites for advancing a marketing career | Normalize feedback by making it part of the culture | The 4 thinking patterns that can bring business success
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The requisites for advancing a marketing career Marketing has expanded beyond crafting creative ad slogans to a "complex and technology-driven field" with evolving media, writes Antarsia Marketing's Jarrod Lipshy. The keys to success, Lipshy writes, lies in cultivating purposeful relationships with consumers and peers, "creative solutions for unexpected challenges" and a lean, agile approach. Full Story: SmartBrief/Marketing (5/5)
Normalize feedback by making it part of the culture Feedback can help employees and companies improve if it's delivered frequently and in structured ways, writes Suzi McAlpine. "Establishing up front with your direct report that feedback is really good for them, and that they can expect to get it from you -- as well as confirming how they most like to receive it -- makes the whole process smoother," McAlpine writes. Full Story: Suzi McAlpine (5/5)
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Making the Connection
The 4 thinking patterns that can bring business success Companies can unlock a wider range of perspectives from employees identifying four distinct thinking patterns -- analytical, innovative, relational and procedural -- writes Nina Simons, citing research from Dawna Markova and others. Also important is understanding how the three ways employees process information -- "auditory, visual and kinesthetic" -- and which is best for each employee, Simons writes. Full Story: SmartBrief/Leadership (5/5)
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