Four tips to guaranteeing B2B buyer loyalty in 2020 Brandon Spear, President at MSTS, provides four tips to guaranteeing B2B buyer loyalty in 2020.
ClickZ Daily: March 23, 2020 |
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| Good Morning! Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience, to name a few methods. In 2020, anticipating buyers’ needs and exceeding expectations should be at the core of your strategy, writes Brandon. With the ideal mixture of diverse payment options and omnichannel processes to support them, sellers can expect to bolster their bottom line and inspire loyalty in the years to come. Also, marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. The report recommends that marketers use the most appropriate attribution method for specific goals and channels, combine them as necessary, and understand the limitations and resource needs of each. Also ICYMI: ViralGains, an intelligent ad journey orchestration, announced the launch of its VoiceAlike technology, which leverages consumer interaction and proprietary AI to help marketers maximize customer response to their ads. IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment. Wipro Limited, a leading global information technology, consulting and business process services company, announced the launch of its Microsoft Business Unit. Nuvi launched new comprehensive collaboration and engagement solutions to its well-known social analytics platform. Deltix, Inc. announced that it has been acquired by EPAM Systems, Inc., a leading global provider of digital platform engineering and software development solutions. |
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Digital Marketing Brandon Spear Brandon Spear, President at MSTS, shows how retailers and brands can ensure B2B buyer loyalty by creating efficient payment options, removing friction from the purchasing process, and fostering an omnichannel buying experience, to name a few methods. |
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Data & Analytics Barry Levine Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read more |
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| Data & Analytics Jacqueline Dooley & Mahir Prasad Brandwatch CMO Will McInnes discusses the benefits of social listening technology, current trends in martech, and how marketers can best leverage their martech investments. Read more |
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| Digital Marketing Nick Harper Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign budgets. Read more |
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| Digital Advertising Matt Moore Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry. Read more |
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| Digital Advertising Barry Levine New report from marketing intelligence firm Valassis finds that ads on streaming TV are more relevant than ones on traditional TV. Read more |
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Analyzing Customer Data As new regulations like GDPR and CCPA reduce the availability of third-party consumer data and as consumer demand for both privacy and personalization escalate, marketers must rely more than ever on their own first-party data. Download now |
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| Analyzing Customer Data SEOs have known for years that when a featured snippet was shown in a SERP that the URL falling immediately below the snippet earned more clicks than the snippet itself. Which was usually the same URL as the snippet, but when Google removed “spot zero” from the SERP it meant that there was no second URL for the snippet holder to recapture lost clicks. Download now |
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