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With four days and key themes impacting digital advertising, you can create the custom schedule that best fits your needs and interests. Register for free now and build your NexTech schedule. Highlighted Sessions July 27 How a Pandemic Upped Sports Marketers' Digital Game Hear from sports brand marketers on the impact Covid-19 had on their bottom lines and how their pivot to digital helped get them back in the game and accelerate their move to new technologies. featuring Shizuka Suzuki Assistant VP – Sponsorships and Experiential Marketing Daniel Cherry III Chief Marketing Officer Nick Gardner Video Editor The Metrics That Matter As one of the largest producers and CPG companies in the world, Unilever understands the consumer journey and the best touchpoints. Adweek sits down with Unilever’s Jennifer Gardner, Senior Director of Media, North America to talk strategy, data usage and innovation at the 90-year-old brand. featuring Jennifer Gardner Senior Director of Media, North America Diana Pearl Deputy Brands Editor Explore all Data, Attribution and the Benchmarks That Matter sessions → July 28 Why CTV Accelerated in 2020 and How to Evolve Media Buying Plans 2020 has accelerated the new golden era of television consumption through the rise of CTV and AVOD channels, presenting new and more data driven opportunities for advertisers to effectively reach their core audience. In this session, learn how advertisers and networks can work together in the new streaming era to optimize the advertising experience. featuring Jeff Green Chief Executive Officer Ronan Shields Programmatic Reporter Sharing the Responsibility to Transform We’re all living through a moment of massive cultural and structural change. The marketing community now has a shared responsibility to transform our companies, our industry, and our economy—because “when everything is at stake, we are all stakeholders.” Join this discussion on how marketers must prioritize equity and inclusion, while also committing to a new open marketplace built on trust, radical transparency, and meaningful collaboration. featuring Linda Yaccarino Chairman of Advertising and Partnerships Jason Lynch TV/Media Editor Explore all Video Convergence ATV/CTV sessions → July 29 Post-COVID Dealmaking - Strategic Priorities for Acquirers Terence Kawaja, Chief Executive Officer and Founder of LUMA Partners, will break down the 5 areas where strategic M&A activity in digital marketing is expected to occur as the economy picks back up after a pandemic-driven spend downturn and deal hiatus. featuring Terence Kawaja Founder and Chief Executive Officer Influence Means Nothing Without Trust Social media plays a powerful role in telling a brand’s story to influence consumers. In fact, 74% of consumers say social media influences their buying decisions. While the power of social media is undeniable, the voices brands choose to tell their stories matter more than ever, and unfortunately, there is still far too much risk for marketers and agencies to feel confident they align with authentic voices that reflect their own value. Attend this session for a fresh perspective on how artificial intelligence holds the power to transform how brands reach and engage customers in trusted ways that build preference and loyalty. featuring Anya Ware Leader, Technology Sales Ryan Detert Chief Executive Officer Explore all Emerging Tech sessions → July 30 A 21st Century Privacy Inflection Point Is it time for a 21st century, internet take on the first amendment? Recent events, the political environment, and the global pandemic have all converged to create a contentious environment for data privacy regulation, efforts to curb misinformation, and the concept of internet freedom. At the same time, consumer sentiment around use of personal data is becoming increasingly complex and nuanced. In this fireside chat, MDC Partners Chairman and Chief Executive Officer Mark Penn shares his perspective on the debates around censorship, privacy, and data regulation shaking up the tech and media industries. featuring Mark Penn Chairman and Chief Executive Officer Lisa Granatstein Editor, SVP of Programming 3 Ways to Go Beyond Compliance and Build Trust With Your Audience Data privacy is a given in most organizations today, but you need to go further than simply addressing compliance. Attend this session to find out how innovative marketers are leveraging opportunities to develop trust with their audiences. featuring Kevin Kiley Vice President View all Privacy and Regulation sessions →

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