|
| |
|
|
Freeform Wants to Redefine What a Network Can Be for a Young Adult Audience Blends linear and digital viewing for a curated TV experience By Sami Main Entering the second year under its new name, Freeform is all about rethinking what a TV network means to a young adult audience. Freeform's upfront presentation this year expands on announcements the network made in 2016 and is based on much of what it learned in the past year. The network formerly known as ABC...
Read more » |
|
| |
|
| |
|
| |
|
Complex Networks Is Emphasizing Its Pivot Toward Video Production to Its Advertisers 6 key brands are producing short- and long-form video By Sami Main After Verizon Communications Inc. and Hearst Corp. (Verizon Hearst Media Partners) acquired Complex Networks last year, Complex finally had the funds to fully invest in its video products--and gained the go90 platform for video distribution. Complex wants to explain to advertisers about its plan for its core set of networks/brands and its full commitment to...
Read more » |
|
A+E Networks Marks Its Return to the Upfronts by Relaunching the Biography Franchise After sitting out last year, company is back to hone its brand messaging By Jason Lynch After sitting out last year's big upfront events, A+E Networks is back in the game this year. But that wasn't the only big return to tradition for the company, which also announced that it's relaunching its Biography franchise this spring. The company used its Tuesday night New York event, held at Jazz at Lincoln Center's...
Read more » |
|
Nielsen Touts That Its Total Audience Ratings Reveal Where Some Networks Are Growing CBS, TBS and ESPN saw gains in their viewers By A.J. Katz With TV network upfront season on the horizon, data and measurement powerhouse Nielsen held its annual press breakfast this morning at the W New York--Union Square hotel. Executives provided the press with a deep dive into the complex present-day media ecosystem and the continued emergence of TV-connected devices as reasons why ratings aren't as bad...
Read more » |
|
| |
|
Pop Lands a Keanu Reeves Comedy Series and Syndicated Rights to The Goldbergs In its upfront slate, the network also branches out into scripted drama By Jason Lynch Pop, which targets "modern grown-ups" in their 30s and 40s who are nostalgic for '90s programming and stars, has landed its biggest '90s celebrity yet as part of its new upfront slate--Keanu Reeves. The actor, who starred in '90s hits like Speed, Point Break and The Matrix, and made a comeback with the John Wick...
Read more » |
|
TV One’s Ambitious Lineup Includes Expanded News and True Crime Programming Network's fall slate also has more family reality and original movies By A.J. Katz "Television is hard," remarked Rahsan-Rahsan Lindsay at TV One's Upfront presentation in New York this morning. Lindsay, the network's evp of ad sales and marketing, expressed that sentiment after the extensive work that went into unveiling TV One's very ambitious programming lineup for the upcoming season of television. Fulfilling its tagline "Represent," the executives and...
Read more » |
|
Scripps Will Launch Spinoffs of HGTV’s Fixer Upper and Flip or Flop at Its Upfront All 6 of its networks saw ratings growth last year By Jason Lynch HGTV is turning two of its most popular shows into franchises: spinning off Fixer Upper with a companion show and expanding its Flip or Flop house-flipping series to five new cities. Scripps Network Interactive is sharing the news with buyers and advertisers during its seven upfront presentations around the country, including this afternoon's event at...
Read more » |
|
