| | | | Smart Brevity® count: 2 mins...552 words Over 800 professionals gathered in Austin, Texas for the central event of #CommsWeek2024, Ragan’s Future of Communications Conference. 🧠 In more than 40 different sessions, they learned, strategized, and most importantly, connected and shared. Here are the highlights of the week, featuring events that happened across the globe and on the ground in Austin. | Keynote power panel: One org, one voice One of the major themes of Comms Week centered on how communicators can promote unity and create clarity amid increasing societal and organizational complexities. As businesses face calls to take public stances on social issues, the opening keynote panelists discussed when and how companies should respond. What they're saying: Alise Marshall of Pinterest argued for a consistent, values-driven approach. “Instead of shape-shifting to match the moment, take a long view,” she urged, advising organizations to focus on what matters most to their consumer base and avoid opportunistic “performative” statements that lack authenticity. Go deeper: How to keep comms consistent in a charged political climate | Thanks to our sponsors! | Top Takeaways: Proactive crisis comms, personalized employee messaging, and bridging the divide Several major storylines emerged across the multi-day conference. In Leah Johns' keynote from Bain & Company, she discussed how technological innovation and changing consumer expectations are reshaping our work, social interactions, and self-care. That theme continued into discussions of how to segment employee populations and deliver personalized messaging strategies. “As the comms landscape changes, the future comes in, customizing communications for the seamless population is going to look different,” said Andres “Dre” Muñiz, associate director of global manufacturing & quality communications, at Eli Lilly and Company. “The core constant is just treating them like people.” Go deeper: Top takeaways from the 2024 Conference | Students and professionals unite for #CommsWeek2024 Ragan partnered with universities across the United States, including Georgetown University, New York University, Pepperdine University, Quinnipiac University and the University of Florida to connect students with industry professionals and seasoned mentors. Partner events took place in… 🇬🇧 London, hosted by the Global Women in PR 🗽 New York City, hosted by the PRSSA and the PR Museum 🤠 Austin, hosted by the Women Communicators of Austin and PRSA Austin Chapter | Recap brought to you by Axios HQ We used Axios HQ’s software to put this conference recap together! Axios HQ equips organizations with the tools, data, and best practices to be world-class communicators. Their software is helping 700+ organizations craft and deliver clear, concise communications org-wide. Their services team have worked with hundreds of departments to master Smart Brevity® with training and editing engagements. 👉 Connect with the HQ team to learn more about their comms solutions. | Future of Communications Conference 2025 - Registration is Open! Join us again next year at the Future of Communications Conference on November 12-14 at the Hyatt Regency Austin. Use code FC2025 to save $600 on your registration. Offer ends December 31, 2024. | | 🙌 Thanks for taking the time to catch up. A few additional upcoming events to have on your radar: February 24–26, 2025: AI Horizons Conference March 19–21, 2025: Social Media Conference April 9–11, 2025: Employee Communications & Culture Conference May 21–23, 2025: PR Daily Conference September 17–19, 2025: Women's Business Summit and Retreat for Communicators 👤 Contact: For general questions: cservice@ragan.com To sponsor an event: Hannah Lavelle For speaker opportunities: Alyssa Smith | | | | Powered by
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