ARPU is one way of checking how valuable new online revenue streams could be, and how much they’re worth investing in.
| When it comes to direct-to-consumer moves from media owners, you’ll often be blown away by the growth numbers. But it pays to keep a close eye on other sets of figures to understand where these strategies are going holistically — and how they’ll dictate the way money is made from content. Enter the average revenue per user, or ARPU, as key data set. Case in point is FC Barcelona. The giant football club is building a DTC business, spanning a streaming service Barca TV+, a membership program, ticketing and an e-commerce site. Read more below. ARPU is one way of checking how valuable new online revenue streams could be, and how much they're worth investing in. For Digiday+ members, aside from making a decision later than usual, the biggest change for Big Game advertisers has been figuring out the logistics of doing the commercial shoot. Publishers have to quickly shift to an e-commerce mindset and orientation if they want to begin selling subscriptions in a significant way. With ad and subs revenue leading the way in revenue, The New York Times Store is seen more as a means of deepening reader communities. Other things to know about The Digiday Content Marketing Awards will honor the companies using content to modernize media and marketing. From Best Use of Data to Best In-House Content or Brand Studio, don’t miss your chance to gain valuable recognition from Digiday. Learn more about this year’s categories and submit before the early deadline this Friday, December 11 for the best rate on entries. Mid-pandemic, brands are seeking adaptable modes of advertising, including in-app approaches, to drive their holiday ad strategies. Sponsored by MoPub and The Trade Desk. Research shows that 1 in 6 emails failed to reach the consumer’s inbox in 2019. Download this WTF guide to learn about email delivery and deliverability, and how the distinction is often the difference between reaching recipients and missing the mark. Sponsored by Validity. | | |
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howdy! | Sponsored by AcuityAds | | How brands can find their path to true advertising automation | | What’s the difference between basic programmatic and true advertising automation, and how can brands close that distance for omnichannel success? In this new interactive infographic, explore what it takes for advertising automation to work the way marketers actually want to advertise. | | |
howdy! | Sponsored by Ceros | | The rise of experience-driven immersive content | | For many businesses in a time of lockdowns, the only way to engage with prospects and customers is through digital channels. Companies are finding that the best solution is to create immersive content that draws the audience inward, delivering entertainment and education in interactive ways. | | |
howdy! | Sponsored by Nexstar Inc. | | Q&A: How marketers can tackle automated campaign management | | In this new interview, Brian Malone, Chief Data Science Officer at Nexstar, explores how marketers can overcome the bandwidth challenges posed by introducing automated campaign management, and how they can stay attuned to the ever-expanding set of DSP features. | | |
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