Gaining customer trust in the cookieless era Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out.
ClickZ Daily: October 19, 2020 |
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| Happy Monday! Today we have Deloitte’s Ken Nelson & Naresh Persaud discussing how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. According to them: Smart data use provides relevancy, and the brands that are positioned to thrive in a world without third-party cookies will likely be those that recognize a simple truth: You earn the right to be personal by first being relevant. Also Act-On’s David Greenberg says: When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism. And finally, our latest Tech Talk features Liveclicker’s COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business today. Enjoy! Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Data-Driven Marketing Ken Nelson & Naresh Persaud Deloitte discusses how brands can strengthen their relationships with consumers by building trust as third-party cookies phase-out. |
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Digital Marketing David Greenberg When business-as-usual isn’t so usual, employing a growth marketing strategy will help marketers see beyond the lead and foster true brand evangelism. Read more |
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| Email & Automation Abhishek Shah Our latest Tech Talk features Liveclicker's COO, Kenna Hilburn who uncovers just how large of a return personalized emails can provide your business today. Read more |
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| Digital Marketing Jacqueline Dooley Nielsen releases eye-opening statistics about the trends in the streaming video landscape including a spike in viewership of ad-supported streaming. Read more |
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| Digital Advertising Tiffany Ou By testing various ad creative styles and strategies, marketers are able to find relative certainty in a market full of ambiguity. Read more |
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| The complete digital marketing solution for small businesses. One easy to use & engaging app gives you everything you need for success online. Read more |
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Advertising & Promotion Planning Facebook and Instagram campaigns requires a long list of micro-decisions. Download now |
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| Paid Search With the advancements in natural language processing (NLP) - like Google’s BERT - search has increasingly become more and more user focused over the years. Download now |
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