Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI The report says marketers will majorly redefine personalization, influencer marketing and emotion-based strategies.
ClickZ Daily: December 11, 2019 |
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| Happy Wednesday! New report from Gartner predicts that 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. The report stated that 49% of marketers buy personalization for ecommerce, where specific purchases can indicate a clear ROI for such expenditures of time and money. The rest of personalization expenditure, however, is oriented toward more nebulous results, like customer experience or marketing in general. Instead of personalized offers or recommendations whose results can be shown as purchases, the offerings are personalized content, emails or other methods that are more difficult to measure. We also have Imagen’s CMO Helen Aboagye, who shares the best practices for bringing video into the marketing mix for maximum impact. Also ICYMI: Adobe Campaign, part of Adobe Experience Cloud, has announced compatibility with AMP for Email, which is supported by Gmail among other inbox providers. San Francisco-based martech startup Iterable raised $60 million in its Series D round, bringing its total funding to more than $140 million. Two leading data innovators PlaceIQ and FourthWall Media, merge TV viewership and location intelligence to help marketers understand TV attribution and drive customer engagement. Kameleoon, an AI-driven personalization and A/B testing platform provider, announced the appointment of Martin Harrison as its first UK Managing Director to drive its growth into the UK and Northern European markets. Persado, a leader in using AI to generate high-performance language for enterprise communications, became one of only 12 premier-level partners in the Adobe Exchange Partner Program, following a rigorous review process. |
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Actionable Analysis Barry Levine Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. |
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Digital Marketing Helen Aboagye As video is shifting to an on-demand and non-linear, social and immersive experience, marketers need to create value-add content to enrich their customers’ lives and deliver messages that speak to them to win attention. Read more |
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| Data & Analytics Jacqueline Dooley Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer issues with customer data. Read more |
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| AI Tim Jobling Imagen’s CTO Tim Jobling highlights the wave of new video technologies which are set to transform our lives, and if there is the infrastructure in place to enable this revolution. Read more |
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| Analyzing Customer Data Ian Dailey Invoca surveyed 500 B2C marketers to uncover how they use and access first-party data. Insights and stats on data-related problems, data usage, and spending plans. Read more |
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| Emerging Technology Barry Levine 64% of voice search users ages 55+ use voice search to look for information, products, and services online, compared to 47% of voice search users ages 18-34, suggesting that voice can make technology more accessible to older populations. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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