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If approved, deal expected to close by end of 2019
Number of pay TV households expected to dip to 86.5 million this year
The company spends around $80 million annually on measured marketing globally
The social network said it wants to be clearer about its products and services
Company says it won't fill the CMO role she once held
Competing streamers want to advertise on the network, according to Karey Burke, but 'we just won't let them'
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