Getting social ads right in the new era of digital marketing Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads.
ClickZ Daily: August 4, 2020 |
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| Good Morning! Today we have Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discussing what brands need to know about “reopening” their social ads. He writes: As COVID-19 has moved much of the world online, consumers are spending more time on social media, forcing marketing teams to reconsider their advertising strategies. Also Or Lenchner, CEO of Luminati Networks, highlights why transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. “Customers should be able to easily opt-in and opt-out of having their data collected, and also have a clear view of what opting-in means,” says Or. “The end goal of all customer data collection should be to provide an enhanced CX that makes customers want to share their data.” Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Digital Advertising Robert Rothschild Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. |
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Data-Driven Marketing Or Lenchner Transparency on data collection practices and use cases should be a core tenet of any marketing and advertising activity. Read more |
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| Data & Analytics James Kinley James Kinley, Principal Data Scientist at Cloudera, showcases how marketers can build a custom, data-driven attribution model to measure the performance of their global campaigns. Read more |
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| Digital Marketing Liz Waldeck-Pinckert Liz Waldeck-Pinckert, Director of Client Partnerships for North America at AdColony, highlights mobile publishing trends that aren’t likely to change no matter what 2020 brings us. Read more |
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| AI & Automation Nate Skinner Oracle’s Nate Skinner tells us why positive customer experiences are more important now than ever before and how Artificial Intelligence (AI) can help create stronger relationships with the customers we already have. Read more |
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Campaigns Google Shopping has always been a bit of an enigma to non-paid media experts. Unlike Search ads, with Shopping there are a lot of variables involved in how your products show, what you rank for and how much you pay for specific search terms. Download now |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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