Goldman's tepid response on Apple card, writing tips, essential metrics for digital PR, and more

MORNING SCOOP

Goldman Sachs’ Apple Card statement falls flat, brands turn to stories to mark Veterans Day, and 72% of millennials and Gen Z follow influencers

Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.

BRIGHTER WRITER

Metaphors and clichés: How imagery paints or taints our writing

Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.

MEDIA RELATIONS

6 metrics to track when measuring digital PR

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line.

MARKETING

5 essential elements of an effective PR plan

You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success.

RAGAN AWARDS

Share your impressive comms campaigns, events, projects and initiatives

Ragan’s PR Daily Awards will showcase the PR industry’s best work from the past year. Don’t miss next week’s Nov. 15 entry deadline.

RAGAN CONFERENCE ALERT

Make sure your content tells a strong story

Learn how at Ragan’s Writing & Content Creation Conference in NYC.

PR INDUSTRY

In an ever-changing landscape, how do we prove the value of PR?

Measurement is crucial, along with understanding new tech and adopting an agile mindset.

HOW WE DID IT

The ‘woke moment’ that fostered the executive audit

For one young pro, the realization that PR research has personal ramifications as well as guiding future campaigns sparked a key insight. Now Cision’s chief insights officer, he recounts the tale.

MORNING SCOOP

Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup

Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more.

THE WORKPLACE

Workplace emotions: Provide outlets for your colleagues and yourself

So many of today’s employees are asked to do so much more in less time and with fewer resources. Add family and societal pressures, and safety valves are vital. Heed this advice.

WRITING & EDITING

Why and how to pinpoint your meaning with proper word choice

Effective usage is not simply about avoiding the wrong term or phrase. Precision and power rev up your text and keep readers driving on to the finish line: your overarching message.

RAGAN WEBINAR ALERT

It’s not if crisis will strike, but when

Register now for this FREE webinar.

WRITING & EDITING

Infographic: 65 fresh blogging ideas

To keep your content train chugging forward, try penning posts that are useful, generous, timely or even controversial.

RAGAN AWARDS

Don’t miss this week’s Top Women in Communications Awards entry deadline

Nominate your influential female colleagues—or yourself—by this Friday, Nov. 8.