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Goldman Sachs Is Buying Up Snapchat Ads for International Women's Day Wall Street bank makes second big ad buy By Lauren Johnson A plethora of brands are celebrating International Women's Day today, and if you scroll through Snapchat, you'll likely see a promo for Goldman Sachs.
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After a Much-Debated Sponsorship Last Year, McDonald's Is Coming Back to SXSW Activation includes virtual reality and startup contest By Lauren Johnson McDonald's raised more than a few eyebrows last year when it sponsored South by Southwest Interactive in Austin, Texas. Aside from activations like a food truck and a big-tent event, the fast-food chain ran ...
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7 Ways Publishers Can Battle Ad Blockers New IAB report outlines various tactics By Lauren Johnson The Interactive Advertising Bureau has been particularly vocal about the ongoing battle for publishers and advertisers with ad blockers, which it estimates costs the industry $781 million a year out of the $1.1 ...
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The Deloitte You Meet at SXSW Won't Be the One You're Likely Familiar With Its new pitch to marketers starts in Austin By Lauren Johnson After recently acquiring San Francisco creative shop Heat, Deloitte Digital plans to show off its new "creative digital consultancy" to marketers at South by Southwest Interactive next week.
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Forget Drones. This Year's SXSW Will Usher in the Era of Real-World Robots Jibo and more will join conference's first 'Robot Ranch' By Christopher Heine If FaceTime and Siri already make you feel like you've been transported into a Jetsons episode or a scene from Blade Runner, buckle up. Robot makers are getting ready to mix the human experience with artificial ...
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Apple Finally Joins Twitter With an Eye Toward Socializing Its Customer Service Attracts 25,000 followers in 2 hours By Lauren Johnson After years of eschewing social media, Apple has finally joined Twitter. This morning, the Cupertino, Calif.-based brand launched an account to "provide tips, tricks and helpful information when you need it ...
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Facebook Just Added Data to Help Brands See If They're Driving Offline Sales Atlas gets point-of-sale insights and other updates By Christopher Heine Facebook Atlas, the social platform's ad server that extends far beyond its own site and apps, is getting a few noteworthy updates today.
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