Algorithm updates, SEO principles, improving ROI on paid search, analytics
| | | May 13, 2020 Register Now Register today to get the actionable advice you need to succeed as a digital communicator. This crash course will help ensure your brand dominates the search results and you earn the ROI you seek. You’ll learn how to leverage Google’s new algorithm changes, master your SEO skills and build a smarter digital content and communications strategy. | AGENDA
11–11:40 a.m. Master Fundamental SEO Practices, New Algorithm Updates and Protect Your Online Presence During a Crisis
11:45–12:25 p.m. Develop a Paid Search Strategy that Delivers Greater ROI
12:30–1:10 p.m. Use Google Analytics to Improve Your Programs and Prove Your Value as a Communicator in a Time of Crisis
1:15–1:45 p.m. What’s New and What’s Next in Google’s Suite of Tools
1:50–2:15 p.m. Case Study from a Google Power User
2:15–2:30 p.m. Top Takeaways of the Day + Raffles |
|
MEET THE TRAINERS Attend this important boot camp to learn all the tactics and tools you need to expand your brand’s digital footprint and ultimately your bottom line. For questions or additional information, please contact Shallon Blackburn at shallonb@ragan.com or 800-878-5331. Related Ragan Events: Create an Effective and Engaging Social Media Response to COVID-19: Webinar, May 6 Media Relations & Measurement Virtual Conference: May 14–15 DIY Video Storytelling in Times of Crisis: Webinar, May 20 |
| | |
|
