Lawyers will argue the government’s case is outdated, and its innovations don’t mean it’s obligated to share with rivals.
| Lawyers will argue the government’s case is outdated, and Google's innovations don’t mean it’s obligated to share with rivals. Additional coverage: As the retail media arms race continues, Walmart has strengthened its foothold, and, in doing so, it's also stepped further out of Amazon’s shadow. Most agencies have either acquired influencer agencies and platforms or grown those technology or talent-related offerings in-house at this point. Who's left that could make a move? Read this Diday+ Media Buying Briefing. This political cycle, election campaigns increasingly integrated influencer strategies, particularly through long-form podcasts on YouTube and Spotify and short-form content on TikTok. TikTok is letting some creators add product links from third-party affiliate networks, including Amazon, Walmart and Target, directly to their posts through a new integration. Accenture and Nvidia execs explain how they hope to build and scale generative AI tools for marketing and other business functions. As Netflix dives further into games, the company is using Roblox to get its original properties in front of more eyes. Other things to know about Unlock an edge this Cyber Week and save 50% on a 3-month Digiday+ membership. Offer ends December 2. The most advanced PDM lookalikes tap into AI-driven online and offline data to identify and reach prospects most likely to engage with a brand. Sponsored by PebblePost. CTV advertising is more efficient than linear TV, and as of this year captures a bigger audience. Learn best practices for efficient targeting, privacy compliance and accessing premium inventory. Sponsored by Simpli.fi. | | |
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