Google's Mother's Day message; Social media policy tips; Video production during COVID-19; Advising clients; and more

DAILY SCOOP

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.

THE CONSULTANT IS IN

Tips and tricks for shooting, editing and producing videos from home

Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length.

SOCIAL MEDIA

6 steps for establishing a strong social media policy during the pandemic

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.

PR INDUSTRY

What would Dear Abby say? Advising clients during COVID-19

Being a shoulder to lean on requires important soft skills from PR pros working with clients during this crisis. Here are some tips for being a calm and collected resource.

PR DAILY AWARDS

May 8 deadline: Media Relations Awards

The entry deadline is Friday, May 8, at 11:59 p.m. Central time. This is your chance to earn recognition for your top-notch media relations work!

CRISIS COMMS ROUNDUP

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

Here’s a roundup of the week’s crisis communication news for communicators.

COVID-19

How to build trust and connection with your consumer audience

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.

DAILY SCOOP

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.

VISUAL & VIDEO COMMUNICATIONS

From the experts: Advice on video creation during COVID-19

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master.

COVID-19

For Sensata, COVID-19 engenders transformations on multiple levels

The industrial tech company has long followed a largely on-site workplace model. COVID-19 disrupted that, but collaboration by HR, ESH, legal and communications (comms) —and a brand new CEO—helped forge a new path.

INFOGRAPHICS

Infographic: Tips for creating a successful WFH policy

With many workers now logging in from home during the COVID-19 lockdown, there are a few ways to make sure your remote workers feel engaged and empowered.

RAGAN AWARDS

Nominate yourself, your clients or your colleagues

Ragan will recognize the world’s most inspirational female HR professionals. Enter our Top Women in HR Awards by June 3.

DAILY SCOOP

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.

THE CONSULTANT IS IN

D&I nomenclature: It’s not just about what we shouldn’t say

In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.