Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.
| Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table. Read more coverage on the antitrust trial against Google’s ad tech: Keeping track of the Google ad tech antitrust trial is challenging, especially with all the technical terms that keep cropping up. To help, Digiday has compiled a glossary of the terms likely to come up throughout the trial. Do you have thoughts on the trial? Consider taking our survey. Additional coverage: This week’s Digiday+ Future of TV Briefing looks at why it's important for creators to have their own channels to support their affiliate commerce businesses. In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall. Other things to know about Navigate the post-cookie era at the Digiday Programmatic Marketing Summit, December 3-5 in Nashville, where we'll explore first-party data, AI-driven targeting, fraud prevention and more. Book by September 23 for the best rate. CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience. Sponsored by Samsung Ads. In this new survey-driven report, learn how brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative. Sponsored by Celtra. | | |
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