Weary marketers increasingly see the film “Groundhog Day”, in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising.
| The more things change, the more they stay the same. If anything, Google’s recent reminder of life without third-party cookies is a case in point. “I highly doubt that this change is done purely to support the privacy topic and is disconnected from future profit streams that Google is anticipating," a marketing procurement director at a pharmaceutical business told Digiday. Read more below. Weary marketers increasingly see the film “Groundhog Day,” in which the hero is doomed to repeat the same day over and over again, as an apt commentary on online advertising. For Digiday+ members, TV and streaming show makers are trying to gauge what types of programming a post-pandemic audience will and won't be interested in watching. Americans in their 30s are relocating in droves as they embrace the freedom of working from anywhere — a trend that experts say will redefine the national landscape. A personalized shopping content widget is the first in a long line of product changes meant to leverage The New York Post's customer data platform. Hybrid events, combining in-person programming with an online experience, are likely to become the norm as the vaccine rollout and general return to life continues. Other things to know about Gain actionable insights from DE&I leaders and learn how to put them into practice at the Future of Work Forum: Diversity, Equity & Inclusion. In this new virtual event, learn why DTC brands are launching physical stores and the potential long-term impact of the trend. Sponsored by Placer.ai. When it comes to consumer rewards, people shifted to digital in 2020 and they asked for new and surprising ways to use the rewards they receive. Sponsored by Blackhawk. | | |
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howdy! howdy! | Sponsored by YouGov | | White paper: COVID-19’s impact on global media consumption | | As the pandemic continues, media planners and buyers are settling into the new normal — and the new necessary. This new report explores how media consumption has changed over the past year, highlighting future challenges and opportunities. | | |
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