Brand and agency execs at the Digiday Video Advertising Summit lamented how knotty connected TV ad buying has become.
| Advertising on TV used to be so simple. An advertiser could go to a TV network, say they want to advertise in a given show and, after some negotiation, run an ad during that show. Advertising on connected TVs is much more complex and is expected to become even more convoluted. Read more below. Brand and agency execs at the Digiday Video Advertising Summit lamented how knotty connected TV ad buying has become. On YouTube, Creators can self-certify their “edgy” videos to be eligible for limited ads, such as a trailer for an R-rated movie. Sony Pictures Entertainment has an in-house team of 14 handling its performance media buying now. The company has moved performance media in-house as it wants to have more control of its data and be able to make changes faster with its movie marketing campaigns. Aggregator apps like Apple News have turned into a solid, if unpredictable source of referral traffic to publishers' commerce content. And in turn, those aggregators have started to experiment more with how they can leverage that content for their own purposes. Other things to know about It's Amazon's world and we're all just living in it. Join us at Amazon Strategies, a two-day forum in New York City, for detailed, actionable insights to help you find success on the platform. In a new guide, learn how major organizations like BuzzFeed and GroupM are still using behavioral targeting despite restrictions on third-party cookies. Sponsored by Permutive. | | |
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