The 14 best new HubSpot updates
| Fact: The more complex the industry, the more complex the marketing. Everyone wants to cut through the noise and connect with their audience, but in high-consideration industries, cutting through is akin to hacking through a jungle with a butter knife. You’ve tried everything, from personalized emails to strategic ad placements to LinkedIn videos with dancers acting out workflow processes. There’s an easier way. Dave Minifie lays out the why and the how of generative engine optimization. No dancing needed. Constantine von Hoffman
Managing Editor | | |
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| Marketing artificial intelligence (AI) | | | Complex sales need clarity. Here's how GEO helps high-consideration brands stay influential in a landscape reshaped by AI models. | | |
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| Marketing technology | | | Most teams don’t have time to sift through every changelog entry or beta release in HubSpot. That’s why we’ve done it for you. | | |
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| B2B marketing | | | Your guide to LinkedIn's tools, strategies and best practices. Updated with new offerings to help marketers grab audience attention. | | |
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| Marketing artificial intelligence (AI) | | | This guide covers five grounded, real-world ways marketers are using AI right now to improve efficiency without sacrificing quality. | | |
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| Digital advertising | | | The rules aim to automate and standardize invoice processes, decreasing errors and increasing speed of payments. They are open to public comment until Aug. 11. | | |
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| Search marketing | | | Learn how to build SEO personas that map to real search behavior, uncover user intent, and guide content strategy for better rankings and engagement. | | |
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| Optimization | | | These 26 A/B test ideas help marketers improve what happens after the click—from landing pages to CTAs and conversion flows. | | |
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| Optimization and personalization | | | A Gartner study found personalization is taking up more marketing budget, but CMOs don't know how much it really costs. | | |
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What they're saying | | “GEO and other AI optimization strategies differ from traditional performance marketing. It’s not about hitting a bunch of targets; it’s about brand credibility in an increasingly AI-dominated landscape. GEO centers around things like presence, brand impressions, sentiment, trust and share of voice.” – Dave Minifie in Why high-consideration industries need AI optimization. “When martech teams examine ongoing costs, they typically focus on vendor costs—software licensing or consumption—overlooking the reality that time spent activating a campaign through software adds to its cost and inhibits scale.” – Benjamin Bloom in How to stop wasting money on personalization. | | |
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