| | | | How a Few Bad Campaigns Sparked Diageo to Make 3 Truly Inspiring Ones CMO Syl Saller on brand purpose By Katie Richards CANNES, France--How do you know when you've created great work? You make some really bad stuff first. That was the message from beverage company Diageo CMO Syl Saller and global head of Baileys and beers for Diageo Mark Sandys in their keynote address at Cannes Lions this year. "We have all made bad work. Why... Read more » | | | | Adweek Webinar by NinthDecimal and Affinity Solutions | |
| | | | | | General Mills’ New Global CMO Wants to Figure Out What’s Working Before Trying to Change Things Ivan Pollard joins the CPG giant from Coca-Cola By Patrick Coffee General Mills today announced that Ivan Pollard, former senior vice president of strategic marketing at Coca-Cola, will be its new global chief marketing officer. Pollard, who officially left Coca-Cola in May, begins his new job on July 10, reporting to newly appointed CEO Jeff Harmening. Pollard replaces Ann Simonds, who spent more than two decades... Read more » | | Sassy Yoplait Campaign Encourages Moms to Ignore the Haters—and Keep Breastfeeding in Public 'Mom On' marks 72andSunny's debut By Patrick Coffee Yoplait knows it's hard out there for moms. When they're not struggling to balance parenthood with the many other stressors of modern life, they're facing judgment because people--online and off--have their own parenting strategies and aren't afraid voice their opinions. The yogurt brand opens its new campaign--appropriately titled "Mom On"--with a scene that will feel... Read more » | | The Story of the Brilliant, Incendiary Trump Ad That Has Cannes Buzzing Scholz & Friends on their gold Lion winner By Tim Nudd CANNES, France--It's one of the most memorable images of this Cannes Lions festival. A stack of Der Tagesspiegel newspapers, with a cover photo of Donald Trump repeated more than a dozen times, elongating his face and giving the illusion of a very, very big mouth. "Will he bully his way into the White House?" asks... Read more » | | | | Droga’s MailChimp Campaign Wins One of 3 Cyber Grand Prix Awarded at Cannes 'Meet Graham' and 'Adland Index' win the other two By Tim Nudd CANNES, France--Droga5 has another Grand Prix trophy from Cannes to add to its collection, as it picked up the prize in Cyber for the "Did You Mean MailChimp?" campaign, which reimagined the brand name in playful and creative ways. The campaign, which launched in January, invented the names MaleCrimp, MailShrimp, KaleLimp, FailChips, VeilHymn, SnailPrimp, JailBlimp,... Read more » | |
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