While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies.
| While sports media investments are rising, the complicated media landscape is forcing agencies and advertisers to rethink their content strategies. Additional coverage: For brand and agency marketers, social media holds the top spot by far when it comes to spending and confidence that the channel drives marketing success. The Brave browser has added more ways for its AI assistant “Leo” to help users read PDFs, analyze Google Drive files and transcribe YouTube videos. As a 54-year-old brand, Red Robin is revamping its digital efforts with a cookie-less future on the horizon. Year two of the Possible conference is expected to host 3,000 attendees who will hear from another 200 or so speakers, including Snap's Colleen DeCourcy, Uber Ads' Megan Ramm and UM Worldwide's Matthew Smith. Digiday spoke with them ahead of the event. Gen X has ended up at the forefront of an evolving workforce for whom job hopping, uncertainty, and changing economics, are the new constant. Our most-read story this week: Amazon wants a bigger slice of the DSP ad tech market Other things to know about There are only six spots left to attend the Digiday Media Buying Summit happening in Nashville from March 4-6. Secure your pass to network with leaders from PMG, McCann and many others. Brands are engaging carrier-cutting mobile audiences with well-crafted creative and advertising campaigns. Sponsored by TextNow. If marketers add too many attributes to their audience targeting, they can narrow the segmentation to the point of missing out on driving brand relevancy. Sponsored by Acxiom. | | |
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