[Field Guide] How to choose the right MA platform for your business
Hi John, AI is supercharging what marketing teams can accomplish. More than four in 10 marketers (45%) worldwide say targeting audiences is the most effective application of AI in marketing automation, according to research from Ascend2. To discover what to consider when adding a marketing automation platform to your tech stack, download EMARKETER’s Field Guide to Marketing Automation Platforms for Mid-Market Enterprises. This EMARKETER analyst field guide is made possible by Klaviyo. Sincerely, EMARKETER Editors
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