🎛️ How AI searches will impact your content strategy

As consumers increasingly turn to AI for searches and answers to questions, content strategies need to evolve. Today’s search queries aren’t a string of keywords. They are conversational.

According to Dave Minifie, marketers need a deep understanding of consumer intent, conversational engagement and AI-friendly content strategies to succeed in this era.

Also, the curious case of the sales engagement platforms that disappeared from LinkedIn got more curiouser when one of the first sites to write about it removed its story.

Finally, today is two weeks until our free, online MarTech Conference kicks off. See the agenda and get your free pass.

Mike Pastore
Editorial Director

Search marketing

New content strategies for handling AI-powered search

AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation.

Marketing attribution

The smarter approach to marketing measurement

Fragmented data and failing attribution models? Here’s how to flip the script with smarter, privacy-first measurement.

MarTechBot

Are attention spans really getting shorter? How should marketers respond?

The larger issue is today's audiences are more selective about the content they engage with.

Ecommerce

The future of ecommerce: Insights from 200+ retailers

Shoppers expect fast, accurate search, but many retailers still struggle with product discovery. This report reveals how AI is transforming ecommerce and boosting conversions.

B2B marketing

A pair of lead gen providers have disappeared from LinkedIn

UPDATED: Two sales engagement platforms are gone from LinkedIn. The coverage G2 published on its site met the same fate.

B2B marketing

AI can find your ideal customers, but only humans can build real relationships

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online.

Agencies

2024 Conversion Benchmark Report

Unbounce’s 2024 Conversion Benchmark Report is packed with insights marketing agencies can use to deliver even more value to clients.

B2C marketing

94% of advertisers concerned tariffs will lead to cut in ad spending: IAB

Another survey found 66% of U.S. consumers want business to cut CEO pay in response to tariff-related inflation.

Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

MarTech research

What they're saying

From Search Engine Land