How Amazon is using its DSP to get more high-quality inventory from publishers

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Amazon is testing programmatic direct deals for TV networks to sell their connected TV inventory using Amazon’s shopper data.

June 14, 2019

Earlier this week we dove into Blue Apron's comeback strategy and how the Bleacher Report is on track to grow revenue by 50% this year, but today our top stories are focused on how Amazon is using its DSP to get more high-quality inventory from publishers and how Foot Locker is determined to stay relevant to sneakerheads. See that and more below.

Recently Amazon has been using its DSP and its underlying customer data to secure a foothold in the burgeoning connected TV ad market. From Digiday magazine: Foot Locker’s chief marketing officer Jed Berger is also doubling as a product lead as the brand tries to remain relevant to sneakerheads by investing in consumer startups. While the influencer boom has created virtually unlimited options for brands to reach fans, it also created a serious problem for Adidas: consumer fatigue. Now, Adidas instead is looking to create its own influencers, driven by the insight that a large part of its target audience wants to create their own fame but couldn't because they lack the global reach a business like Adidas does. Other things to know about At Digiday Hot Topic: Advanced TV, we'll go deep to examine the opportunities and challenges in TV advertising as ad sellers aim to marry the best of TV with the best of digital. Reserve your spot next to a group of leading publishers now. We would like to know more about your paid search advertising programs and the tools you use to manage those programs. Upon completion of this survey, you will receive a $5 Starbucks gift card. Sponsored by Kenshoo.

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How Amazon is using its DSP to get more high-quality inventory from publishers

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