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How an Unknown Agency Came From Nowhere to Score America's 2 Biggest Media Accounts 5 years of data research led to Omnicom's Hearts & Science By Patrick Coffee Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the North American business of Procter ...
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Ad of the Day: Airbnb Preaches, and Pledges, Acceptance in Evocative Post-Election Ad Spot focuses on service's Community Commitment By David Gianatasio A diverse group of Airbnb hosts and staff representing various races and age groups appear in this minute-long film, "Accept," which touts the service's recently introduced Community Commitment. ...
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These Creatives Made a Plastic Slab to Ease Smartphone Addiction, and It Sold Like Crazy 'Our parents are very proud and confused' By Molly Folse Imagine a replacement for your smartphone that's 100 percent resistant to toilet water and never has to be charged. And it costs around $10. This magic device does exist—and it was invented by a group of ...
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Whistleblower Says JWT Has Turned Her Into a 'Pariah' and Is Pressuring Her to Resign Erin Johnson feels marginalized over high-profile lawsuit By Patrick Coffee What's it like to return to work eight months after you filed an explosive lawsuit that led to the ouster of your agency's global CEO?
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Infographic: What Consumers Want Most in an Online Shopping Experience Willing to spend more for certain perks By Carrie Cummings The 2016 holiday shopping season is upon us. With online retailers gearing up to meet consumer demands, finding out what shoppers want from their experiences can provide invaluable insight. Radial, an ecommerce-tech ...
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Powerful Jeep Ad for Veterans Day Stars the Only Vehicle to Ever Receive a Purple Heart GSD&M honors the men and women who served By Patrick Coffee Few would disagree that this week has been a challenging one for many Americans. But today is Veterans Day, and Jeep is celebrating the occasion (and its own 75th anniversary) with an inspiring ad dedicated to the ...
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6 Examples of How Marketers Are Using Snap Inc.'s Spectacles Fun take on social video By Lauren Johnson Snap Inc.'s video-capturing Spectacles are finally here and marketers are already getting their hands on them from vending machines called Snapbots, which started appearing yesterday near the Venice, ...
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