In the never-ending search to better optimize media buying and planning, attention metrics seems to be gaining ground as a means of determining business outcomes.
| One attention metrics firm, Adelaide, has made headway into getting its AU attention metric incorporated into the flow of programmatic vendors, which are responsible for more and more investment in media by the year. Read more here. Additional coverage: The New York Times-owned The Athletic just got into the ads business. Here’s a look at why. Digiday+ Research surveyed agencies and brands to find out whether they're expecting a recession in the coming months and, more importantly, what they're planning to do about it. Dr. Squatch, a direct-to-consumer men's personal care brand, has partnered up with NFL pro quarterback Justin Herbert to target football fans through television and social media. Other things to know about Join us virtually on September 27 for DMEXCO x Digiday Online, where we’ll dive deep into the challenges facing the digital marketing industry and hear from leaders at Twitter, Nestlé, Salon and more. TikTok offers brands access to Gen Z and millennial audiences that are particularly receptive to targeted advertising. Sponsored by Trusted Media Brands. Over 75% of consumers say brands play an important role in driving positive social change, according to a recent consumer survey. Sponsored by Amazon Ads. | | |
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