The no-code guide to integrating your martech stack
| The Olympics start Friday and itâs almost as important to marketers as to the athletes who are competing. The Paris games are focusing on womenâs sports as a way to increase parity. Editor Chris Wood has an in-depth look at how marketers are hoping the focus on womenâs sports will help build consumer loyalty that will last long after these Olympics are done. Also, Mike Ruff explains how to get past the AI hype and effectively integrate it into your campaigns, from planning to execution and analysis. And if you have a few minutes, please take the MarTech Replacement Survey. We appreciate it! Constantine von Hoffman
Managing Editor | | |
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| Customer experience | | | Coca-Cola, Procter & Gamble and Bose are celebrating women athletes. Hereâs how brands of all sizes can get involved. | | |
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| Marketing artificial intelligence (AI) | | | Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis. | | |
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| B2B marketing | | | B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it. | | |
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| MarTech webinar | | | Are you constantly chasing the next shiny tactic, only to see the initial gains fade away just as quickly? Itâs time to stop chasing quick wins and invest in strategies that build lasting customer value. | | |
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| Marketing technology | | | Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools. | | |
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| Ecommerce | | | Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce. | | |
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| MarTech buyer's guides | | | Get the inside scoop on selecting the right marketing automation platform for your team with our free 2024 guide comparing features, capabilities, leading vendors, and in-depth AI coverage. | | |
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| Marketing artificial intelligence (AI) | | | But the U.S. leads the world in something closer to full implementation, reports SAS. | | |
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| Free online event | | | An eye-opening keynote from MarTech Editorial Director Mike Pastore, dozens of expert-led sessions, engaging community meetups, live Q&A, and more â yours for free. Preview the MarTech agenda now, then grab your free pass and join us online September 24-25! See whatâs in store | | |
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