|
| |
|
|
How Brands Are Using AR to Engage Consumers and Measure Results Ikea, Kate Spade, MTV and Patron bet on tech By Lauren Johnson In the span of a few seconds, Patr?n's new augmented reality app creates a miniature hacienda on iPhones that replicates the distillery in Jalisco, Mexico, where the brand's tequila is made--complete with a virtual bartender and a tiny agave field. At first glance, The Patr?n Experience--one of many branded apps built using Apple's recently launched...
Read more » |
|
| |
|
| Promoted Content by Verve | | |
|
|
| |
|
| |
|
Venmo Wants to Turn Its Brand Into a Verb, Just Like Google Cheeky campaign uses fill-in-the-blank messaging By Lauren Johnson Google, Instagram and Netflix all have one thing in common: They are brands that have become so synonymous with the industries that they specialize in that they've become verbs. PayPal's Venmo wants in on that space too and it's launching a campaign called "Blank Me" today that puts a fun twist on its peer-to-peer payment...
Read more » |
|
| |
|
