|
| |
|
|
How Brands Like Hyatt and Orbitz Are Promoting U.S. Tourism in the Shadow of Trump’s Travel Bans Welcome to America By T.L. Stanley On a recent Saturday afternoon, hundreds of volunteers gathered in a park in the flight path of Los Angeles International Airport and held up giant signs that spelled out "welcome," aiming to make arriving visitors feel at home before they even landed. The greetings, written in English, Spanish, Mandarin and Arabic, were part of the...
Read more » |
|
| |
|
| |
|
| |
|
Mason Jars Have Been Around Seemingly Forever. So Why Are They So Popular in the 21st Century? Consumers love their timeless, versatile and all-American virtues By Robert Klara Until six years ago, Linda Braden lived a normal life as a wife, mother of two and a public relations executive. But then something happened that would change her life forever. It wasn't an accident or illness, a religious conversion or winning the lottery. No--what changed Linda Braden's life was the Mason jar. "I was...
Read more » |
|
Wired’s New Editor in Chief on Why Tech Reporting Is More Important Than Ever Nick Thompson is shaking things up at the iconic magazine By Emma Bazilian Adweek: I recently read that when you worked at Wired the first time, as a senior editor from 2005 to 2010, you actually edited the story that became the movie Argo. Did you get a little piece of an Oscar or anything? Nick Thompson: No, unfortunately. I didn't make any money. I didn't get an...
Read more » |
|
This Agency’s Origin Story Starts With a Long Bus Ride to South by Southwest Swarm founders focus on mobile engagement By Marty Swant Few agencies (if any) can say they started with a road trip. For Swarm, it all began in 2013 when several busloads of entrepreneurs and developers drove from locations around the U.S. to Austin, Texas, for SXSW, competing to build a product to pitch to investors by the time they arrived. A traveler (partner Valerie...
Read more » |
|
| |
|
Drew Barrymore on Launching a Magazine, Handling Advertisers and Her Return to Acting Kicking off Flower Press at Beautycon By Kristina Monllos Drew Barrymore knows how to work a room. The actress was armed with copies of Flower Press, a new print magazine that she'll be putting out semi-annually, while she walked around the Beautycon festival at the Brooklyn Cruise Terminal this past Saturday. If any of the roughly 9,000 attendees saw Barrymore and wanted a selfie...
Read more » |
|
David Hasselhoff Plays the No-Rules Mayor of ‘Funner, California’ in This Wacky Campaign Spoiler: it's a casino ad By Patrick Coffee Given the glut of trailers for this weekend's theatrical relaunch of Baywatch, one can be forgiven for thinking David Hasselhoff had settled into his role as elder statesman of the "beach babes" genre. But The Hoff never stops. Dwayne "The Rock" Johnson and Zac Efron may be the new faces of the property that made...
Read more » |
|
Facebook’s Side-by-Side Video View Could Open Up New Ad Inventory Outside the News Feed Making video more prominent so it stays with users as they scroll By Lauren Johnson As Facebook's news feed increasingly moves from text to video, the social network is rolling out a new feature on desktop that makes clips more prominent. In February, Facebook rolled out a mobile feature called watch and scroll that lets people keep watching organic videos and ads as they scroll through news feeds. Now, the...
Read more » |
|
