How CPG brands can harness data to flourish in the age of disruption Nielsen's Tina Wilson shows how data can help willing and innovative CPG brands discover new ways to communicate, connect, and sell to audiences.
ClickZ Daily: August 6, 2020 |
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| Hello! Today we have Nielsen’s Tina Wilson showing how data can help willing and innovative CPG brands discover new ways to communicate, connect, and sell to audiences. “CPG marketers need data around the media consumption of their target audiences (e.g., their preferred platforms and programming, peak viewing/listening times) to understand the channels in which they should be using to make an impact,” says Tina. Also Craig Charles Webster, Head of Marketing Americas at Infobip, identifies seven trends and takeaways that highlight the growing omnichannel digital revolution in customer relations. He writes: Cloud-based, omnichannel CcaaS (Contact Center as a Service) solutions can fill this need, and we’re seeing a heightened interest from customers as they look to broaden the scope of their customer engagement across multiple channels, including SMS, WhatsApp, Facebook Messenger, RCS and voice. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this quick survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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CPG (FMCG) Tina Wilson While a rapidly changing market landscape may hinder CPG brands that persevere with traditional marketing approaches, those open to updating their strategies will discover new ways to communicate, connect, and sell to audiences. The key to unlocking these opportunities? Data. |
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Digital Marketing Craig Charles Webster As COVID-19 drives communicators online, there has been a noticeable re-prioritization of digital, consumer-centric solutions. In Infobip's conversations with their clients, they’ve identified seven trends and takeaways that highlight the growing digital revolution in customer relations. Read more |
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| Content Marketing Ashley Schweigert Companies need to look at content as only part of the story by using SEO and inbound marketing tactics to acquire leads. Read more |
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| Digital Leaders Jaime Singson Jaime Singson, Senior Director of Product and Content Marketing for Impact, looks at how the roles of CGO and CPO came to be and why; how they overlap and differ, and why partnerships belong in any corporate growth strategy. Read more |
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| Digital Advertising Robert Rothschild Robert Rothschild, VP and Global Head of Marketing at Smartly.io, discusses what brands need to know about “reopening” their social ads. Read more |
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| Analyzing Customer Data Browser Push Notifications are clickable rich content messages sent to your device by a website or a web app. Web push notifications can be delivered to your subscribers’ device, mobile or desktop, even when they are not on your website. Download now |
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