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How Dannon Made Yogurt Mainstream in America After Starting as a Staple for Immigrants Credit a Spanish entrepreneur, an American exec, Soviet centenarians and assorted fruit By Robert Klara Yogurt is a $8.5 billion category in the U.S., according to Mintel data, but it wasn't always. In the mid-1970s, many Americans--reared on red meat and convenience foods--still considered the fermented milk product to be a little fringy. They saw no reason to eat yogurt. Then they met Bagrat Tabaghua. A cultured idea Dannon yogurt... Read more » |
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The First Campaign for Sarah Michelle Gellar’s Foodstirs Brand Was Inspired by ‘Bad Moms’ The company wants to demystify baking By Kristina Monllos Parenting in 2017 isn't anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman. The company launched its first brand campaign, which is from Fortnight Collective and has the tagline... Read more » |
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