How Facebook is pitching Watch to advertisers

Facebook is pitching Watch to advertisers, positioning it as an "additional placement you just check and tick off" for those that already buy on the platform. Here's a look at Facebook's approach.

Although most advertisers try to avoid sexual content, mainstream publishers -- including Refinery29 and GQ -- use articles about sex to boost search traffic.

Digiday surveyed hundreds of industry leaders at the Digiday Agency Summit about issues such as Amazon, transparency and consulting firms. Subscribe to Digiday+ to get access to the findings.

"We're going to teach our sales force to not be afraid." Business Insider's Jana Meron talks about shifts publishers must make in order to embrace programmatic advertising on the latest Digiday Live podcast.

From Tearsheet: Many might believe mobile payments will feature heavily in the future customer retail experience, but user adoption for mobile payments in the U.S. remains in the single-digit percentages.

If your media company launched a new vertical, took social media to new storytelling heights or forged direct connections with readers with an email subscription, then enter your work to the Digiday Publishing Awards. The regular deadline is next Friday, Dec. 15. Learn more about the categories and enter today.

Nearly 90 percent of marketers feel forced to choose between developing quality or scale in a programmatic environment. But how do you achieve both quality and scale without having to compromise one for the other? Download the guide.