With three Grand Prix races in the U.S. this year – Miami this past May, Austin in October and Las Vegas in November – the interest from U.S. marketers in Formula One has increased this year, according to agency executives, who say they expect that growth to continue next year.
| With three Grand Prix races in the U.S. this year, the interest from U.S. marketers in Formula One has increased, according to agency executives, who say they expect that growth to continue next year. Additional coverage: In the third episode of our Is This The Metaverse? podcast, we explore why — and how — live music is becoming one of the most compelling reasons for people to enter virtual worlds. After investing in one generative AI startup and suing another, Getty Images will let customers create images on its website and an API. While marketers and agency execs don't expect budgets to move back to the entertainment industry yet this year after WGA and AMPTP reached a tentative agreement following 146 days on strike, all eyes now pivot to the ongoing SAG-AFTRA strike. More in this Digiday+ Marketing Briefing. In a live recording during the Digiday Publishing Summit, The Independent’s Blair Tapper and Thomson Reuters’ Josef Najm called for more nuanced conversations with advertisers around their brand safety concerns. A Digiday+ Research survey found that brands and retailers report using Facebook less over the last few years, all while the platform's value to their revenues and brands has increased. Other things to know about Join this webinar tomorrow, September 27, at 2 p.m. ET to learn how publishers are unlocking effective ad campaigns for their partners across all channels. Learn what’s driving exposure, precise targeting and high-conversion outcomes while increasing publishers’ revenue. Sponsored by Omeda. Teams are reevaluating the skills and responsibilities needed to drive new post-omnichannel strategies. Sponsored by Infillion. According to a recent Bango survey, 78% of consumers want to manage all their subscriptions on a single platform. Sponsored by Bango. | | |
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