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How FX Competes for New Series Without a Netflix-Size Budget Personal touch, marketing prowess give network an advantage By Jason Lynch As streaming services like Netflix, Amazon and Hulu snap up original series away from linear networks and lure creators with big paydays and promises of creative autonomy, their competitors have had to alter how they ...
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NBCU's New Studio Is Creating Branded Content for Viewers Beyond Its Own Platforms Collaborating with advertisers By Jason Lynch Over the past decade, NBCUniversal has had great success creating branded content campaigns for its advertising partners, which air across the NBCU portfolio of networks. But the company realized it could be ...
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A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers Making its upfront push as ratings rise By Jason Lynch A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a lot of confidence for a network that ...
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Nielsen's New COO Explains Why Total Audience Measurement Is Taking So Long Soon, 'everybody sees everything' By Jason Lynch Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46
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ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought Vantage data platform gains targeting across TV and digital By Jason Lynch The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.
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How Actress Martha Plimpton Is Making Twitter a Friendlier—and Artsier—Place The Real O'Neals star on social, podcasts and her favorite shows By Emma Bazilian Specs Martha Plimpton Age 45 Claim to fame Stars as Eileen O'Neal on ABC's The Real O'Neals (Tuesdays, 8:30 p.m.) Base New York Twitter @MarthaPlimpton
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National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs David Letterman heads to India in return to TV By Jason Lynch National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet.
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