| GE's Director of Global Innovation Sam Olstein will discuss how his team has created an innovation-focused culture within a legacy brand. From using GE's digital technology to broadcast an up-close look at an active volcano, to creating a massive, scientifically-perfect meat smoker, Olstein has found ingenious ways to present GE's technological capabilities to a younger generation and has led the brand through some of its most provocative marketing campaigns in recent years. |
| Olstein's work bridges a range of industries from digital to technology and engineering, implementing tools such as comics, drones, and live experiences to redefine the narrative of GE’s century-long legacy. Before joining GE, Olstein was the East Coast Director at OMD’s Ignition Factory, creating breakthrough new media and marketing campaigns for PepsiCo, CBS, Showtime, and Google. |
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| The Marketing Evolution: C-Suite Summit will explore the ideas and challenges most relevant to senior marketing executives in 2018: from the evolving role of the CMO to building brands for the future. |
Also on the agenda: Mitch Joel in conversation with Steve Irvine of Integrate.ai |
| Lucie Greene
Worldwide Director
The Innovation Group, JWTIntelligence |
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