How Google's privacy moves will spur changes to ad tech

Google's latest anti-tracking privacy tools update holds the potential to remake the world of digital advertising -- and entrench power with its powerbrokers. Some marketers and ad tech vendors are vexed by what they believe seems on the surface to be a cynical move from Google.

In our latest episode of Making Marketing, Shopify's Hana Abaza discusses evolving as a platform to retain bigger brands as they grow, why the DTC companies are here to stay and more.

For Digiday+ members: If Roku wants to contend for a larger share of advertisers' TV budgets, it could use some original programming.

Target is using its startup accelerator programs to improve the company's in-house data analytics.

Brand safety continues to be a thorny issue without any single straightforward fix. Even the seemingly simplest brand safety measure can be exceedingly complicated.

As media companies search for sustainability, they're leaning on product management expertise to help monetize audiences, incorporate insights and shape offerings. Join us at the Digiday Publishing Product Leaders Retreat as we bring together 50 product managers in media to go deep into the weeds of the challenges facing publishers.

By delivering 1:1 experiences and appealing to individual interests, these publishers were able to increase retention. Register for the webinar to learn more. Sponsored by BlueConic.