How IBM’s The Weather Channel became the US’ 8th most trusted brand Randi Stipes, VP of IBM Brand Marketing and CMO at The Weather Company shares the strategy and areas of focus.
ClickZ Daily: Jan 27, 2023 |
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| Good morning, Our recent case study reveals that ‘The Weather Channel App’ garnered over 425 million people and the brand became the US’ 8th most-trusted brand. In an age where brand credibility is a core metric for success, how did IBM’S The Weather Company achieve this? Randi Stipes, VP of IBM Brand Marketing and CMO at The Weather Company shares the strategy and areas of focus. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
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Brand utility Benjamin Broomfield "Our latest brand health metrics study showed a 7.4% lift in brand favourability and a 7.7% lift in people saying The Weather Channel helps them make an impact on their community, and the world around them" |
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Data management Adrienne Rice With Apple’s ATT privacy framework live and Google Sandbox forthcoming, marketers must create a new toolkit that delivers meaningful ads to users while respecting their privacy decisions. Read more |
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| Strategy Edward Coram James Amidst scandals from global brands, here's how marketing leaders need to communicate their approach to the climate crisis, and what brands must do to stop greenwashing Read more |
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| SEO Benjamin Broomfield A fresh take on the best practices for video content, common SEO mistakes, the impact of video on a brand’s broader strategy, and more Read more |
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| Innovation David Soffer As the online marketing website space has become more competitive over the years, mobile friendly websites are imperative to a business's success Read more |
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| Digital Marketing Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
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