How marketers can capitalize on the rise of voice technology Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic.
ClickZ Daily: July 22, 2020 |
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| Happy Wednesday! Today we have Niclas Bergstrom, CEO of ReadSpeaker, explaining how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. “Users are more willing to interact with digital assistants since no touching is required. Digital servers in the restaurant and hospitality industries have been introduced, and this trend will continue to move forward,” says Niclas. Also Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to recover amid the “new normal.” He writes: Brands now have the opportunity to move beyond mere recovery to achieve a true organizational renaissance. They can do so by streamlining their internal and external operations and determining simpler, more efficient, and cost-effective means of reaching their goals, enabling them to better serve their customers moving forward. Benchmarking Survey 2020 We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19. Please complete this 15-second survey and see how you compare with others in the industry. Your answers will be treated confidentially. |
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Emerging Technology Niclas Bergstrom Niclas Bergstrom, CEO of ReadSpeaker, explains how voice technology and voice-enabled solutions have evolved in light of the coronavirus pandemic. |
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Digital Marketing Nathan Richter Nathan Richter, VP of Strategy & Insights at Dynamic Yield, explores a number of key strategies that brands can employ to bounce back as they begin to recover amid the “new normal.” Read more |
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| Data-Driven Marketing Ross Shanken Ross Shanken, CEO and founder of Jornaya, shows ways to send safe and compliant marketing messages during COVID-19 by using the right data to understand consumer behavior. Read more |
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| Digital Transformation Kevin Sabourin How global brands can drive local online awareness and generate sales with an innovative digital technology platform and brand identity cohesiveness. Read more |
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| AI & Automation Ivan Guzenko AI holds the biggest potential for ad tech. We look at where it places among other technologies and why marketers need to invest in it right now? Read more |
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